Kenya has emerged as the global leader in RnB music consumption, according to Spotify data. This showcases the adaptability and creativity of African musicians, who blend RnB with their cultural and musical influences.

Other African nations at the forefront of RnB music consumption on Spotify are South Africa, Nigeria, Ghana, Zambia, and Uganda. The top-streamed RnB artists in Sub-Saharan Africa on Spotify encompass Beyonce, The Weekend, Chris Brown, Rihanna, and SZA.
The rise in RnB music consumption in Africa has fostered more collaborations between global icons and African artists, elevating African talent on the world stage.
Why is RnB popular in Kenya?
RnB’s popularity in Kenya stems from its focus on universal themes like love and relationships. Additionally, its versatility allows African artists to infuse it with their unique cultural and musical influences. Lastly, RnB is associated with success and luxury, which resonates with many Kenyans.
What does the future hold for RnB in Kenya?
The future of RnB in Kenya is promising, with numerous talented artists emerging. Kenyan RnB is likely here to stay, and as African music gains global popularity, Kenyan RnB artists should continue to receive international recognition